The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
The brand's objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically...
After creating a furor in the market with its bold outdoor campaigns like 'Just Be', 'Dump Them','Move On', 'Livein', 'Keep Trippin', 'Closet' and 'Mature is In',...
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning...
Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus
To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention...
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also...
