GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger...
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign
The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular...
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets,...
