Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3...
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward...
The OAC attendees participated in the quiz through OAC ASIA 2018 multipurpose mobile application
Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day...
