Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar were among those who used street furniture to promote their festive offers
Chumbak’s 1st campaign, rolled out on OOH, positions the brand character of being quirky and colourful
The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter
Chumbak’s first campaign positions the brand as a celebration of the free-spirited and the colourful
IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH...
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
The funding will help the firm to secure additional advertising sites
The OOH firm already holds the rights for Phase 1 of the city’s Metro network
The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets
In association with Kinetic India, the brand narrates its success story by using a Burj Khalifa replica
