Along with presenting top-notch 4K content, the signage can be used for creating immersive AR experiences
Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics
The airport is expected to serve over 1 million passengers annually and that number will likely increase five-fold by 2025
Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability
However, it was also a field day for unauthorised media
The new ‘Kusti’ campaign executed by Outsight Xp promotes Dixcy Scott’s association with the Maharashtra Kusti League
The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played...
Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to...
