The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.
Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape
Leading consumer health and hygiene company Reckitt, inaugurated the first Dettol Climate Resilient School in Uttarkashi, a district in Uttarakhand on World Environment Day
With over 18 years of experience in marketing and sales, Pankaj has worked at some of the biggest organizations such as HCL, ICICI Lombard, and SBI...
Metro rail networks make a neat cut for advertising
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...
'Sustainability is central to Sunteck', maintains the organisation.
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
This initiative reaffirms the JCDecaux Group's commitment to active participation in the fight against climate change by adopting eco-responsible practices
Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get...
