After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited...
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which...
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The...
In a drive to promote Vodafone RED combo plan, the telecom giant resorts to traditional OOH format across Pune.
Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and...
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in...
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
