The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi
The campaign will be launched across mediums along with high powered on-ground activations
The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost...
Samarjit Choudhry has been elevated to the role of President and Soumitra Karnik given additional charge as CCO at Happy mcgarrybowen
The campaign for Kerala’s Left Democratic Front (LDF), handled by Maitri Advertising Works, has been executed on cotton fabric
BJP dominates OOH space with multiple creative
The campaign mainly uses large formats and is visible on all prime locations of each city
Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city
The campaign has been strategically executed in Jaipur, Hyderabad and Kolkata
As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab