The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India
Satyajit Sen is Director- Media Management of Samsung India, India's leading advertiser in the personal technology space
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and...
JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective
For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via...
The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the...
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues...
