Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home (OOH) advertising.
They have secured advertising rights for six prominent railway stations near Prayagraj in preparation for the upcoming Kumbh Mela, scheduled to take place from January 13...
Naresh Kumar Dasari, Managing Director of MacroMedia Digital Imaging Pvt Ltd, highlights the urgent need for government mandates and increased awareness to drive sustainability in the...
The campaign enhances consumer engagement, presenting Hafele’s home and lifestyle products as a must-have
Ecosigns launches an innovative, eco-friendly material compatible with all major printing technologies, designed to achieve zero waste through genuine recyclability.
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
After their recent success with the witty Prime Video OOH Campaign, Anuya Jakatdar, Co-Founder and Chief Creative Officer and Swati Dua, Co-Founder and Chief Operating Officer...
Tata Capital's 'Mitaye Faasle' campaign creatively leverages innovative ooh advertising to connect with audiences and bring dreams closer to reality.
Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management, enhance transparency, and empower brands to...
