‘OOH is an important channel to connect with corporate audiences’
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
‘Top-of-the-mind recall critical for demand generation, supply management’
"We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city",...
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays
Unicom uses the LMX CMS to dynamically manage and tailor content
Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO...
Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation...
