Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to...
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also...
This expansion is designed to consolidate the manufacturing of digital billboards and digital scoreboards and allows for a new line of high-resolution tight pixel pitch digital...
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
OAA 2024 onboards Urvashi Arya, Senior Brand Manager, Bausch & Lomb, as a Jury member. The OOH Advertising Awards, formerly known as Outdoor Advertising Awards, is open to...
