Nirdesh Tyagi, Director, A-Digital Screen India (ADSi) shares his insights on customisation in the LED industry
The campaign featured striking 3D anamorphic content, apart from traditional and DOOH displays
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
This campaign was executed by Avenir Brand connect and Times OOH
Moving Hearts sets the ground for OOH and a Better World
Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath
The activation was strategically aligned with the release of Deadpool & Wolverine, taking place across 2 screens and 30 shows
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
