OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job...
The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards,...
The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which...
A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends
The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft
Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of...
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
