Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.
BBMP has reportedly assured removal of all unauthorised media within 2 months
A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six...
Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser...
