The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which...
The DOOH campaign asks road users"Why Drive Yourself Crazy
In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand...
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
The smart license plate would be an IoT platform
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
