Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising...
Mindshare bags Gold for innovative Use of Activation
Court prioritises safety and structural integrity of the media over blanket removal of hoardings
Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times...
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
The hoarding crash at Ghatkopar in Thane, Maharashtra reveals how structural stability of sites when overlooked can have such severe consequences, asserts Vasant Jante
