With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
CashurDrive executed a road show to promote Snow City, by using 100 Easy Cabs in Bangalore.
The sense of adventure from the Die Hard movie comes alive through the eye-catching installations
The media owner will have an approximate space of 40,000 sq. ft as display area
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of...
Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
Imagine you are driving the car just behind a truck from which a ghost seems to have come out and about to pounce on you right...