OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the...
Mindshare bags Gold for innovative Use of Activation
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Eight official Team GB fan zones are announced
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential
