The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory
The brand has set-up a Beach Café to deliver an elevated experience
Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan,...
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support the Goals.
The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the...
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
