Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
The Brand Sigma executes the campaign
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
This campaign was executed by Avenir Brand connect and Times OOH
Kate Whitehead, Marketing Manager, Mamela Media, South Africa shines the light on the OOH firm’s sustainability practices
The latest funding round for the EV charging company garners international backing, highlighting growing global interest in the emerging CEE electromobility sector.
Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
