The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign
Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru
On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience
The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad...
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
