Havas Group introduces programmatic trading platform Adcity Solution
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The campaign is aimed at building audience for the reality show
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann
OMI planned and executed the 3-week campaign in more than 25 cities
