Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power...
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter...
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow...
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20...
