DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’
Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group
The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur
Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
Mall media will be a big part of the campaign along with conventional media
The discussion will centre on ‘How OOH builds unmissable brand visibility’
Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’
Alok Jalan, MD, Laqshya Media Group will be making the presentation jointly with Sai Nagesh, Chief Strategy Officer, Laqshya Media
The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication
