The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3...
SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.
Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days
Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.
7 UP's new activation is all about connecting the brand with the magic of dance.
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative...
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative...
