The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
Around 3.4 million passengers travel through London City Airport each year
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend...
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
The entries were graded across four criteria: Concept, Activity, Amplification and Results
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
