Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double...
Vizeum appoints its new COO Amita Karwal who comes from DDB Mudra Max with a varied experience too.
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.
A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times...
Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets...
Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
The creative of the campaign tries to encapsulate the whole story that goes behind being successful and how every moment of that journey is worth celebrating.
