Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas
The brand utilises the BMTC moving media to build high visibility across the city
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.
The agency has already begun work for their new products to be launched soon.
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
A gamut of brands from different categories saw great value in building their presence at the large congregation points