Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.
The agency has already begun work for their new products to be launched soon.
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
A gamut of brands from different categories saw great value in building their presence at the large congregation points
The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals...
The mandate covers OOH, print, television, radio, and cinema
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
