Times OOH promotes the ‘Mastercard DDFS winter shopping festival’ at the airport in association with Posterscope
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s...
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency won the account in a multi-agency pitch
The period of contract is for three years
The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’
The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
