Saif brings with him 15 years of experience in media wherein he has been with Group M for last 7 years before joining Madison Media.
Sonal returns to Ogilvy India where he had worked until 1999; Piyush Pandey says this is a first-time designation at Ogilvy & Mather in keeping with...
The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have...
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Kolkata recently witnessed the catchy OOH campaign from Matrix, executed in association with Karukrit Advertising by creating brand awareness and highlighting the USP of the product.
