Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand's media plans
Totally 58 metals were given away in this year's Outdoor Advertising Awards, in which GroupM won the 'Campaign of the Year' award for their Zomato Offer...
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Vikram will be sharing his perspectives on 'How best OOH integrates with multichannel marketing strategy'
Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency
Rohan has over 15 years of marketing and advertising experience across the media landscape.
Srini has had a decade long stint with the company
In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros
