Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.
Showcasing Cera’s range of products on a wall, the campaign will be on display for a duration of 6 months.
Manish will serve as the Vice President of Human Resources and will be based out of the agency's Mumbai office.
Madison BMB, Madison World's full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit
A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand's media plans
Totally 58 metals were given away in this year's Outdoor Advertising Awards, in which GroupM won the 'Campaign of the Year' award for their Zomato Offer...
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
