The campaign is executed by Platinum outdoor
A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court
Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support the Goals.
Vikrant Massey is the face of this campaign
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.â€
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across...
The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
