Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2

In OOH News By M4G Bureau - July 29, 2023

The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

Bengaluru Metro (BMRCL) opens tender for indoor ads at 50 metro stations

In OOH News By M4G Bureau - June 15, 2023

Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding

In Campaigns By M4G Bureau - August 02, 2022

The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign

Noida Metro Rail Corp invites application for short term ad rights at select Aqua line stations

In OOH News By M4G Bureau - December 15, 2021

Inventory will be available on non-exclusive basis

Sapphire Media installs 310 screens at Delhi Metro Pink Line stations

In OOH News By N Jayalakshmi - November 17, 2021

The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

In OOH News By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

DMRC invites bids for station co-branding, other ad rights

In OOH News By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions