The brand has consistently opted for OOH formats to promote this product offering
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the...
The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign
The company has won a 3-year contract for exterior and interior ad displays on eight coaches
The massive campaigns provide the much needed props to regional OOH operators
Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services
Spotted at DMRC Pink & Violet lines, the protagonist touches the issue of women travellers’ safety
Photo booths were installed at all the metro stations, volunteers posted at these photo booths encouraged visitors to click their pictures and support the cause
The brand taps close to 2.2 lakh passengers per day with single station branding
