The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
The Ex- Deputy Municipal Commissioner of Brihanmumbai Municipal Corporation (BMC), has been transferred following a twitter controversy
ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities
Market associations have been notified to remove signages in their respective markets that do not comply with the Delhi Prevention of Defacement of Property Act 2007
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring...
Leading media owners in the city deny rumours of intimation given by the Ranchi Municipal Corporation to remove billboards
The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee...
From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths
It’s not just the media, but the state of the building having a rooftop media that’s a concern
The industry body also maintains that digital media will not be a viable substitute for rooftop media
