L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being...
Audio advertising is expected to register firmly with the large audiences at the busy railway station
Two ‘Vodafone Mobile Vans’ will travel with lakhs of pilgrims on their annual padayatra to Pandharpur, providing them free calling facility, mobile charging points and recharge...
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect...
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to...
