The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards,...
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms,...
A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends
As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans...
US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites
The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns
The smart license plate would be an IoT platform
In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements...
The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10...
