Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength...
MCGM Joint Municipal Commissioner (Special) will hold meetings with the MHOA and the corporators to discuss their suggestions on DOOH
The industry body also maintains that digital media will not be a viable substitute for rooftop media
Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges...
MHOA’s stand is that permissions for erecting rooftop sites should be given on case-by-case basis depending on the strength of particular buildings
The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy
The first draft is expected to be released in three weeks for obtaining the suggestions of media owners in the city and to gauge their concerns
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out...
