Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI...
Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the...
Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile...
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at...
The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm...
Kinetic India executed the one-month campaign using a mix of Rapid Metro, Metro and Volvo bus media
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
Posterscope was awarded in various categories such as creativity, effectiveness, successful usage of technology, innovations in OOH for brands like Goodricke, Samsung, Piaggio Vehicles etc.
Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in...
