Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

In OOH News By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing

In Research By M4G Bureau - December 04, 2023

The findings come out of a study of the campaign rolled out in the summer season

Flipkart’s #UpgradeTohBantaHai campaign sets the tone for its Big Billion Days Sale

In Campaigns By Prantika Ghosh - October 10, 2022

The #UpgradeTohBantaHai campaign used both offline and online media.

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

HMSI ‘Honda Homecoming Fest’ shines the light on owners of CB350 series

In Campaigns By M4G Bureau - April 26, 2022

Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauded the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.

Havas Group Indonesia names Sumit Kanungo as Group Strategy Director

In OOH News By M4G Bureau - May 10, 2021

Sumit has led multi-location teams during the course of his career and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami Ltd., and Mediaedge: CIA (MEC) India, to name a few.

Experiential marketing agency 3CS establishes home base in San Diego

In OOH News By Rajiv Raghunath - February 19, 2021

3CS has an impressive client roster including Netflix, Lincoln and Google

Castrol India appoints Jaya Jamrani as VP - Marketing

In OOH News By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

Century Group of Companies implements Edge1 OOH software

In OOH News By M4G Bureau - May 11, 2020

The OOH company plans to mechanize all their business processes from inventory management to leads, media planning to media buying, campaign management to purchase order management till finances

Homecenter tributes Horror Classics on Halloween

In Campaigns By M4G Bureau - November 04, 2019

The retail brand undertakes an innovative activity to accelerate sales on this occasion