Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location,...
French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.
For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range of Renault India cars available to the target audience who's on...
The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience...
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and...
Gaurav Deepak, Co-Founder & MD, Avendus, spoke about factors that induce VC/PE to fund new businesses while addressing the Outdoor Advertising Convention on the theme'Emerging trends...
The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by...
