Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population...
The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in...
At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to...
The report refers to the 120 ft x 140 ft site at Bandra as the most expensive spot
The brand generated a large number of queries regarding the property in the wake of the campaign in Mumbai and Pune
EPIC Channel, India's first genre specific Hindi entertainment channel, captured the attention of the mass market with its high impact and innovative outdoor campaign.
Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along...
DMRC is no longer the dark horse of advertising, says Hiyav Bajaj
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
