The Paris-based OOH giant secured the rights for the fourth largest city in France following two different competitive tenders.
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Monalisa, who has been instrumental in launching many new shows this year on Fever FM, is a dynamic marketer with 15+ years of experience in developing...
Interactivity and immersion are competing with passive experiences
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and...
The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform
Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
The unique initiative brings together young cancer patients with their Soccer idols using robots during a friendly match between Brazil and Honduras
Ashish will be addressing the Convention on theme of ‘What emerging media trends foretell for OOH’
