IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
The discussion will centre on 'What should OOH do to attract more brand spends'.
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY'23, other cities to follow
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation...
The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
Peeyush is an experienced marketer who, in his own words, is a big fan of outdoor advertising
Ajay Mehta will be addressing the convention on the theme of 'Cinema & OOH advertising: The big picture'
