As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.
Satyajit Sen is Director- Media Management of Samsung India, India's leading advertiser in the personal technology space
Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.
Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.
The Outdoor Advertising Association from West Bengal moves to new address in Kolkata.
The Quintessential OOH Quiz 2016 will give all OAC participants the opportunity to test their OOH knowledge quotient and win attractive prizes.
Pioneer Outdoor shared that it plans to let out 6 FOBs in Bengaluru and in talks with various brands to advertise through them.
Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.