Pawan Bansal, Chairman, IOAA spoke about the industry body's high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum...
Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
The exclusive rights will be given for 5 years, and extendable by another 5 years.
The 3-month campaign showcases offer launches and exclusive curated events.
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Interactivity and immersion are competing with passive experiences
This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage...
The revenue management suite helps OOH media owners to efficiently manage multiple sales channels
Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.
