Sylvain Le Borgne will give an exclusive insight into how the world's biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create...
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
By transforming iconic locations in Mumbai into hubs of democracy, the company ensured the city's pulse synced with the state's most awaited political event.
Chandan Mendiratta, Chief Brand Officer at Zepto, and Adhish Zaveri, Vice President of Marketing at Shaadi.com, share the behind-the-scenes story of how a viral internet joke...
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the...
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused...
