Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients' target audience," says Vishnu Telang, CEO, Khushi Advertising.
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY'23, other cities to follow
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation...
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
'Projo' has worked for around 18 years in some of the country's top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands...
Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Interactivity and immersion are competing with passive experiences
