When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A...
The leading saree brand executes a high decibel outdoor campaign for three months, to capture the attention of passersby and lead them to the store.
DDB Mudra Group receives award from Milind Deora, Minister of State for Communications & Information Technology and Shipping, Government of India.
Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune...
BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital...
After 8 years, Adille Sumariwalla has decided to move on and has put in his papers at Clear Channel.
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers...
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
